Why social media outperforms customer relationship marketing... or does it?
No warm-up, just straight shooting - 6 reasons why social media marketing beats customer relationship marketing... 1. All the world's customers are yours to interact - no matter where they come from or...
View ArticleTitles and managers
Interesting how the words in manager titles can have such a big difference. During my career I have met several managers having in their title "sales and marketing" only to discover that actually they...
View ArticleFew thoughts about growth
While working for companies I have been involved in many growth initiatives - either in leadership role or actively participating... and watched from sideline multiple other growth initiatives. So few...
View ArticleWhat kind of international business experience background you have?
Some of you might have noticed that I enjoy thinking about international business. I have been exposed to international business from various angles: living in another country, participated...
View ArticleFew thoughts about design
Last July I was introduced to a service called balancion.com - online based service for consumers to help them manage their personal financials. What is so unique to the service that it is consumer...
View ArticleAre you selling what you want to sell or customers want to buy
Are you selling what you consider to be important or trying to understand what customers are actually buying from you? Very simple dilemma but for some reason companies in many cases do not spend...
View ArticleFew additional thoughts on international expansion
Writing a blog has proven to be time consuming but first of all interesting - already readers from 22 different countries Finland naturally leading the pack and US coming second. International...
View ArticleCompetences - Single idea guys and swiss knives
I have always wondered how easily you get understood and branded with one single competence area. Long time ago (if ten years is a long time) I was very into CRM both from strategic and assets...
View ArticleMarketing - Marketing communications = Commercial management
My blog has marketing in its name but I haven't wrote anything about marketing - or have I?Actually I have because I have for example written about international expansion, business models and...
View ArticleThe whining trap
Whining is commonly attached to coffee table discussion where otherwise smart and capable people (or less) complain about everything but especially about bad management and personal responsibilities....
View ArticleBest sales managers...?
To my surprise I have recently ended up having conversations and heard comments who are the best sales managers and how to manage sales... and I have held the opinion of the minority.We have agreed...
View ArticleX-generation... forgotten generation?
I attended this week very interesting event. It was about the future of management. One company had done an interesting research in Finland how we manage & lead companies today and what is the...
View ArticleMarketing functions - blast from the past
This is one of my favorite topics - trying to figure out what is really the purpose of a marketing function and competencies those function hold in different companies. What if your company's marketing...
View ArticleAnatomy of Service business
At least in Finland it is now a days fashionable to define yourself as service business professional - especially if you are in Tech/IT business. Managers who just yesterday preached importance of...
View ArticleVP of sales and marketing.. or Leading sales engineer
"We are searching for a VP of sales and marketing who has deep understanding of our core technology and products. We value your previous industry experience and management roles in similar companies....
View ArticleTunnel vision and the hat syndrome
"Online services and stores are so gone & history, long live the social media". "You have to understand that mobile internet is so different than "PC internet"". "We are professionals in branded...
View ArticleSocial media - Against human nature?
Despite being one of the early adopters of Internet - first Mosaic experiences in mid 90s', earlier to that local network user in Helsinki University of Technology and commercial online services from...
View ArticleMarketing function - Focus in communications or business development?
I know I should not write about his because I am swimming against the main stream and many of you will just judge me "you don't have experience from our special industry". I will anyway write about it...
View ArticleEmbedded CRM - New fad or finally something relevant in CRM space
Have you heard about "embedded CRM"? Well you should not because I have created it by linking these two words together. For a number of years I have taken it granted and implemented ideas in many...
View ArticleDigital future - Make it a reality today
I just surfed again few trend watching sites such as http://www.trendhunter.com/, http://www.springwise.com/. Companies are doing so much cool stuff round the world. Due to my background especially I...
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